B R A N D
STREETEASY
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NEVER BECOME A FORMER NEW YORKER
–Every NYC renter knows StreetEasy. But when it comes to buying, many look elsewhere—leaving behind the city they love. We created an OOH campaign to help change that, confronting New Yorkers with their greatest fear: the mundane reality of suburban life. We also launched 1-833-1-MISS-NYC, a hotline where ex-New Yorkers shared their regrets with those considering a move. Their stories powered a rapid-response campaign across digital, social, audio, and transit media. The message was clear: Why leave when StreetEasy can help you stay for good?
an OOH campaign confronting New Yorkers with their greatest fear
we ALSO created a hotline where ex-new yorkers shared their regrets with those considering a move.
THE CALLS WE GOT BECAME SOCIAL VIDEOS.
ONLINE VIDEO ADS
