B R A N Dchobani
–feed tomorrow
–Why are we obsessed with dystopian futures? What if we imagined a future for ourselves that was full of optimism and positivity? This was the starting point for this campaign. It’s a nostalgic look towards a vision of a world worth fighting for. It’s not a perfect utopia, but a version of a future we can all reach if we just decide to put in the work. Because the things we buy, the way we work, and the food we eat all shape the world for the next generations.
Brand commercial for the campaign
SCORED BY JOE HISAISHI
The music for our film is a completely unique score made by long-time Studio Ghibli composer (and absolute legend) Joe Hisaishi. (Yeah, I can’t believe this happened either). So here's the music by itself, for your hearing pleasure!
Chobani Oat 15s product commercial
Chobani Probiotic 15s product commercial
Next Bite - PODCAST
We also created a new podcast about the future of food where we explored how meals are more than their ingredients. In it, we show how there’s a web of people, communities, and possibilities behind every bite. In three parts, you can hear from several changemakers who are rolling up their sleeves to re-imagine how we farm, cook, and bring everyone to the table.