B R A N D
UPS
–UPS x NYFW
–In collaboration with the Martin Agency, UPS made its first drop that had nothing to do with delivering packages. Together we launched UPS’s first-ever limited-edition line of apparel and accessories at the most anticipated and influential event in fashion: New York Fashion Week. Designed by Martin’s own design department, the line dropped during the big event with all proceeds going to black fashion brands eager to get off the ground. UPS also sponsored a runway show for black designers to celebrate their incredible contribution to fashion.
AN ORIGINAL APPAREL LINE DESIGNED BY THE MARTIN AGENCY FOR UPS
WE LAUNCHED DURING NYFW with a shop inside spring studios. the city was BLASTED WILD-POSTINGS and DIGITAL ADS.
