B R A N D

HANES

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THE INVENTION OF COMFORT

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1901 in America, the Guilded Age. What a time. Eccentric parties, lavish cothing. Pretty sweet, right? Wrong. 1901 was one of the stuffiest and most uncomfortable times to be alive. Until… The P.H. Hanes Knitting Company was invented. And with that came something much, much bigger: the invention of underwear as we know it. The invention of comfort. A fashion revolution so powerful, it allowed everyone to feel like themselves.